If you are new to marketing automation, the ClickDimensions Marketing Automation Field Guide can help you gain an understanding of what marketing automation is, why it’s an essential tool for modern marketing departments and businesses as a whole, how marketers can convince their decision-makers to invest in marketing automation, how to choose a marketing automation solution, and much more.
The Field Guide introduces common marketing automation features such as:
- Email marketing
- Nurture marketing and campaign automation
- Landing pages, forms and surveys
- Web tracking and intelligence
- Event management
- SMS messaging
- Lead scoring
Download this handy guide to the world of marketing automation today!